What on Earth is Brooklynized Water?A few years ago, an upstart bagel company approached US Water Systems about treating the water for their new chain of bagel stores. Their story was that some of the best water in the country is in Brooklyn, New York and they say the best bagels come from that type of water. Brooklyn gets their water from the beautiful Catskill Mountains in southeastern New York and the water is low in mineral content, neutral in pH and free of contaminants found in may water supplies. It sounded like a good story and they also told me they had the best bagels in the world. "Of course you do" I thought. A few weeks later, I visited a store in Boca Raton, Florida and was truly amazed when I tasted their bagels. I had a garlic bagel, toasted, with just butter, as my per usual and then followed it up with a poppy-seed bagel with cream cheese. OMG, these are the best bagels I have ever eaten. I was so impressed that I bought a new suitcase and brought back two dozen for the staff at US Water, almost having to fight TSA about it. Long story short: these guys were right about the water. They had designed a system that would produce water nearly identical to Brooklyn water, but they had two (2) problems:
- The equipment was not really of commercial-grade or robust enough for continuous operation (they were having lots of breakdowns); and
- It was difficult for them to maintain the Brooklynized Quality day-after-day.