Water's Dirty Little Secret

Water's Dirty Little Secret
By Mark Timmons
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Water's Dirty Little Secret

I frequently talk to customers who say "I've read testimonials about (you fill in the name) system on the internet.  Do you have any testimonials for your product?" The answer is "maybe, sometimes and no!" Well, yes we do, but I can tell you one thing - all of our testimonials were written by our customers. Every last one. Is that a novel idea you ask? Sadly, yes it is. The internet has made the world a much smaller place.  Information is readily available on anything you can imagine (and some things you don't want to imagine).   Knowledge is power.  You can learn anything you want about reverse osmosis, water softening and water filtration.  Yeah, you have to take some of the information with a grain of salt, but you can often sift through all the muck and get to the heart of the matter. That isn't always true when it comes to salt free or saltless water treatment systems.  There are some really "slick" marketers of salt-free water softeners, who have slick websites (which is cool), but also use "slick" tactics to dupe you into believing things about their product which are simply untrue.  This whole industry is being given a black eye by a total lack of regulation. This is not to forum to name names, but if a company's website really is focused ONLY on selling saltfree water softeners (that's what some call them, but "conditioners" is a more accurate word), you should be extremely careful about what you believe.  This is especially true when reading testimonials. I have been to a website where the same person has written literally what seems like hundreds of testimonials.  What's up with that?  Do your homework and if it sounds too good to be true, it probably is.
November 20, 2011
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