Posted in: Salt-Free Systems
Salt-Free Water Treatment is “Caveat Emptor” (Let The Buyer Beware)!Salt-Free Water Softener. Salt-Free Water Conditioner. There are several companies selling their products on the Internet who call their salt-free water treatment systems "water softeners" or "water conditioners." In a previous post, I discussed how using the terms "softener" or "conditioner" are inherently misleading at the least, and deliberately deceptive at the worst. To my knowledge THERE ARE NO "SALT-FREE WATER SOFTENERS OR CONDITIONERS! When you talk to these purveyors of salt-free systems you begin to realize how the lure of the dollar clouds their thinking and allows them to justify or rationalize their claims. Where I am from, false claims are simply called "lies." No need to sugar-coat it, if it's not true. While I have been involved in water treatment for nearly 40 years and have been certified in numerous techniques and disciplines, I must admit that I do not know it all, so if you are an internet marketer of salt-free water softeners or conditioners and can prove your claims, here's your chance to prove me wrong. Supply the proof to back up these claims that I took word-for-word from your websites:
- You will find that the performance detergents will improve dramatically with the our system in place and you will be able to reduce your detergent use between 40-60% compared to untreated water.
- The easy solution for hard water problems…Soap will lather easier. Detergent and soap amounts can be reduced 25% or more depending on water hardness levels.
- Your clothes will last longer by reducing the damaging effects of hard water.
- Soap will continue to lather efficiently, although in some cases the lather will be better with a salt type water softener.
- Use 50% Less Detergents for Whiter or Brighter Clothes
- Clothes become softer, cleaner, brighter and last longer while requiring less detergent.
- They usually sell one product. Oh, they may package it different ways, but they really sell one product and "one size fits all."
- What they say on their websites may sound good, but wait until your hear their claims on the telephone. Ask if you can record it, and see how fast they hang-up.
- They are high on "testimonials" but low on scientific evidence.
- They have pages and pages of "support" material on their websites, but what does it really say? You end up confused and feel like you have read "War and Peace."
- They never ask about a real detailed water analysis (which is like a doctor treating you without any tests, X-rays or MRI's).
- Most are not real "water treatment specialists" but have very narrow amount of experience only in their own product knowledge.
- Look for a company that does "full-line water treatment" and has Certified Water Specialist who can handle a myraid of water problems.
- Ask to see scientific proof of what they say. Forget the testimonials (many come from the lunatic fringe).
- Don't get "brain overload." If it doesn't have scientific validity, forget it!
- If they say it uses less soaps and makes the clothes cleaner, run as fast as you can.
- If it sounds too good to be true - IT IS!
- It's your money - spend it on a product that works and people who are honest!