Salt-Free Water Treatment is “Caveat Emptor” (Let The Buyer Beware)!

Posted in: Salt-Free Systems
By Mark Timmons
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Salt-Free Water Treatment is “Caveat Emptor” (Let The Buyer Beware)!

Salt-Free Water Softener. Salt-Free Water Conditioner.  There are several companies selling their products on the Internet who call their salt-free water treatment systems "water softeners" or "water conditioners."  In a previous post, I discussed how using the terms "softener" or "conditioner" are inherently misleading at the least, and deliberately deceptive at the worst.  To my knowledge THERE ARE NO "SALT-FREE WATER SOFTENERS OR  CONDITIONERS!  When you talk to these purveyors of salt-free systems you begin to realize how the lure of the dollar clouds their thinking and allows them to justify or rationalize their claims.  Where I am from, false claims are simply called "lies."  No need to sugar-coat it, if it's not true. While I have been involved in water treatment for nearly 40 years and have been certified in numerous techniques and disciplines, I must admit that I do not know it all, so if you are an internet marketer of salt-free water softeners or conditioners and can prove your claims, here's your chance to prove me wrong.  Supply the proof to back up these claims that I took word-for-word from your websites:
  • You will find that the performance detergents will improve dramatically with the our system in place and you will be able to reduce your detergent use between 40-60% compared to untreated water.
  • The easy solution for hard water problems…Soap will lather easier. Detergent and soap amounts can be reduced 25% or more depending on water hardness levels.
  • Your clothes will last longer by reducing the damaging effects of hard water.
  • Soap will continue to lather efficiently, although in some cases the lather will be better with a salt type water softener.
  • Use 50% Less Detergents for Whiter or Brighter Clothes
  • Clothes become softer, cleaner, brighter and last longer while requiring less detergent.
Personally, I believe that all of the above claims are bogus, untrue and false, but it is not up to me to prove them false - it's up to you to prove them true!  I believe that many unsuspecting consumers are being duped into believing these claims are true.  One of the most effective ways of trying to convince people to buy your product is through the use of testimonials.  The "lunatic fringe" is rife with testimonials as to aliens, UFO's and amazing medical cures.  Let's not forget that the "placebo effect" is incredibly powerful which is why drug companies have to use "double-blind" studies. I do believe that there are salt-free products that do a very credible job of preventing scale (obviously some are much better than others, but that's another issue), however I do not believe any of the claims about saving soap, prolonging life of clothing and making clothes whiter and brighter.  That is not just an educated guess, but is based upon testing in the laboratory and actual field testing.   You can readily identify what companies are involved in propagating these falsehoods.  I am going to tell you how:
  1. They usually sell one product.  Oh, they may package it different ways, but they really sell one product and "one size fits all."
  2. What they say on their websites may sound good, but wait until your hear their claims on the telephone.  Ask if you can record it, and see how fast they hang-up.
  3. They are high on "testimonials" but low on scientific evidence.
  4. They have pages and pages of "support" material on their websites, but what does it really say?  You end up confused and feel like you have read "War and Peace."
  5. They never ask about a real detailed water analysis (which is like a doctor treating you without any tests, X-rays or MRI's).
  6. Most are not real "water treatment specialists" but have very narrow amount of experience only in their own product knowledge.
Salt-Free Water Treatment Systems are not for everyone and do not work well on some types of water.  My advise is that to find a system that works, you should look for the following:
  1. Look for a company that does "full-line water treatment" and has Certified Water Specialist who can handle a myraid of water problems.
  2. Ask to see scientific proof of what they say.  Forget the testimonials (many come from the lunatic fringe).
  3. Don't get "brain overload."  If it doesn't have scientific validity, forget it!
  4. If they say it uses less soaps and makes the clothes cleaner, run as fast as you can.
  5. If it sounds too good to be true - IT IS!
  6. It's your money - spend it on a product that works and people who are honest!
July 7, 2009
Comments
ron
February 28, 2010 at 9:26 PM
i was swaying nto purchasing a salt free unit until i read your article,everything you said they dont do they said they do,can yo tell me which water softners are the best?
mark
March 8, 2010 at 12:00 AM
Ron, I recommend this one: https://www.uswatersystems.com/matrixx-water-softener-with-smartphone-programming.html Call if you need sizing. Regards,