Easy Water or Sleazy Water?

Easy Water or Sleazy Water?
Posted in: Salt-Free Systems
By Mark Timmons
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Easy Water or Sleazy Water?

A few days ago, I had a customer call me who said “Why did you install a salt-based water softener in my house?  There is a technician here from A Plumbing Company who says that’s the old-fashioned way and that I should soften it the new way with ‘Easy Water.’” I don’t respond well to situations like that (where the guy who said it is obviously an ignoramus or a liar), so I simply said “Well, whoever said that is an ignoramus or a liar.” I’m not very good at being politically correct – I just call it the way I see it.  No reason to “sugar-coat” the truth. Easy Water doesn’t soften water – far from it.  Easy Water uses Radio Frequency (RF) to prevent scale (that’s what they write, but if you talk to some people who sell it, they might convince you it will prevent or cure cancer).  It works to some degree, sometimes (in every lie there is an element of truth). However, when a service technician from a company is in a customer’s home (a position of trust) and says “you still use THAT to soften?” when the fact of the matter is that Easy Water does not soften water, well that is totally dishonest.
October 23, 2009
Comments
tom
November 24, 2009 at 5:44 PM
I WORKED (past tense) for this company, and still to this day dont know how the system works. I just know what they told us to believe it does descale only and that is how I sold it - as a descaler, period!
Lisa
February 2, 2010 at 3:33 PM
I have a friend that just got let go by this company because she wasn't selling in a style to make people buy more. She was telling them the truth in what they could expect in changing from a salt softner to this system. I guess they do have something to hide with their system. They don't even let their employees even see the inside of their systems.
mark
February 4, 2010 at 8:48 AM
Lisa, I would be interested in knowing more about this. We hear a ton of bad things about Easy Water and a year or two ago, someone in their employee pretended to be a customer and posted on this blog what a great product Easy Water was. I have heard that they do the same on other blogs. If they are using deceptive practices, they need to be stopped.
Mark Keith
September 21, 2010 at 10:59 AM
I've been in the water treatment Industry for over 30 years and every so often I've seen these types of devices come on the market. Some folks do fall for their claims. At least until the device is installed in their home. The truth of the matter is they really don't do all that they say that they will do. Products such as electro magnets are in fact old Navy technology from back in world war 2 days, and were installed on ship boiler systems to inhibit scaling. They DO NOT soften the water. Believe me when I say, "If there were a better technique in softening water than a conventional water softener, I'd be selling it." The fact is that to my knowledge, there is no technology today that would be economically feasible to homeowners for softening water.
Mark Keith
September 21, 2010 at 11:01 AM
(Amendment to my previous statement.) Other than our current water softening technology
Corey
September 22, 2010 at 11:49 AM
Easy Water, and all other brands of Magnetic or other salt free water conditioning, are not truthful in their advertising. Their products work on some very low hardness water, but any testing of these products, I have seen, cannot be reproduced succesfully. The Army Corps of Engineers,several universities, and different softener companies have tested these products and all have the same results. They Don't Work. The only way to soften water, at this time, is through the process of ion exchange. I belive that the attorney's general in a couple of states will not allow Easy Water to sell in the state due to unreliable advertising and consumer complaints. I do work in this industry and have long questioned the validity of claims from companies of this sort.
hicalcium
September 30, 2010 at 12:01 AM
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