Posted in: Other Companies
Culligan Possibly Seeking Bankruptcy FilingThe times - they are a changing! At least that's what Mr. Dylan told us. According to Thompson Reuters News & Insights, Culligan International Co, which sells water coolers and filters and installs water softening devices in homes, has hired restructuring advisers and is considering options including a possible bankruptcy, according to sources familiar with the matter. "Hey Culligan Man" has been around since I can remember and I doubt that it will go away anytime soon, but the economy and growing Culligan dealer dissatisfaction have caused this to happen. The water treatment business has changed and most companies have been slow to change from the "blue suede shoe, in-home, high-pressure, commissioned salesman," in fact, most companies in the Point-of-Use Water Treatment Industry have continued to ride this dying business model. American consumers hate the slick, high-pressure sales tactics employed by many water treatment companies. The industry has been in a free-fall the past several years. I just returned from the Annual Water Quality Association trade show in Las Vegas which was the smallest in both attendees and exhibitors I can remember. The big box stores and internet have forever changed things. Most water dealers are waiting "for it to come back." It ain't ever coming back. This is the new paradigm. Culligan has a myriad of problems, but it's biggest asset is that name. Culligan dealers are leaving as fast as rats off a sinking ship. If I were Culligan, I'd be looking to take that name en mass to the Big Box stores, where the multitudes would jump on that brand name. In the meantime, consumers demand excellent service without the imposition of high pressure blue suede shoe sales tactics. The water industry needs to take note and change... or maybe not - Their reluctance to change is great for companies like us!