Aquasana Does The Right Thing!

Aquasana Does The Right Thing!
Posted in: Iron Removal
By Mark Timmons
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Aquasana Does The Right Thing!

I have repeatedly written that the companies selling "Salt-Free Water Softeners" are flat-out not telling the consumers the truth and in fact, are trying to trick consumers into buying their products. The fact is: these salt free softeners do not "soften" the water. This has been a real issue for a long-time.

How many people buy systems because they think they are getting soft water is up for debate? At US Water Systems, believe that we could triple our sales if we called our "salt-free water conditioner" a "salt-free water softener." But, that is a lie and we refuse to do that.

Pelican, Aquasana, Lifesource and NuvoH20 have insisted in calling their systems "salt-free water softeners" even though they do not soften the water... until today.

You see, a few months ago, Sam Karge was named President of A.O. Smith, who owns AQUASANA. Now, I have known Sam Karge to be a high integrity, high caliber person for a long time. Sam is not a close friend, but I consider him "a friend." I wondered how he would respond to my accusations that Aquasana was being "deceptive" in calling their products "salt-free water softeners."

Fast forward to TODAY... and both Sam and I are at the Water Quality Association (WQA) Convention in Las Vegas. Of course, we ran into each other and the first thing out of Sam Karge's mouth was that Aquasana would no longer call their systems "salt-free water softeners." I was speechless. Yes, I knew that Sam was above reproach, but in one fell swoop, he cut-out all the false advertising Aquasana was involved in.

Sam knows that this is going to have an effect on Aquasana's sales and profits, so it was a tough decision, but maybe it wasn't tough for Sam. In fact, I don't think it was. A.O. Smith is a company of principle. Sam is a man of principle. In the end, the truth trumps everything.

Now, the only questions to be answered are whether other companies like Pelican (who is owned by Pentair) , NuvoH20, Lifesource and others, will continue to try and trick consumers, or whether they will do the right thing and stop calling their products "salt-free water softeners" when in fact, they do not soften the water.

Here's my question: Are you a company built on integrity or are you built on lies? Your response will speak loudly! Pelican, NuvoH20, Lifesource and any other company calling their product a "salt-free softener" which does not soften the water - Shame on you, if you do not follow Aquasana's lead!

I think that by now, they know I am not going away anytime soon.

April 23, 2019
April 24, 2019 at 9:17 AM
Worst yet, look up company H20 Concepts in Arizona, look at their technology and claims if you want to laugh. Yet they swear they have the best technology available.
Mark Timmons
April 24, 2019 at 10:32 AM
I will have to look into this.
July 10, 2019 at 1:39 PM
H2O Concept here in Phoenix,Az.try to sell us a "SALT FREE WATER SOFTER" for 4738.00 and after 10 years additional 795.00 extended warranty . He did not leave and information on the system he try to sell us , only the cost of the system and pay plan. And yes they do swear they have best technology .
Mark Timmons
July 15, 2019 at 10:24 AM
Heather T
August 18, 2019 at 3:32 PM
Bought a whole house system from Aquasana in December. 8 months later and all of our clothes, sheets, and towels are pretty much ruined. Water spots are 10X worse. Water feels harder than it did before. I am so mad and will never recommend them to anyone else for this reason alone.....false advertisement. The customer service reps i dealt with were absolutely wonderful, but never once mentioned this would not actually soften our water. We have a new baby coming in 3 weeks and am desperately scrambling to find a new system b/c i don't want to wash any of her clothes, bedding, or other items in our current water. :( Glad they're changing their practices, but if i thought it would be worth suing and also actually make a difference, I absolutely would.
Mark Timmons
August 18, 2019 at 3:34 PM
I'm sorry, Heather. Let us know if we can help.