Aquasana Does The Right Thing!
I have repeatedly written that the companies selling "Salt-Free Water Softeners" are flat-out not telling the consumers the truth and in fact, are trying to trick consumers into buying their products. The fact is: these salt free softeners do not "soften" the water. This has been a real issue for a long-time.
How many people buy systems because they think they are getting soft water is up for debate? At US Water Systems, believe that we could triple our sales if we called our "salt-free water conditioner" a "salt-free water softener." But, that is a lie and we refuse to do that.
Pelican, Aquasana, Lifesource and NuvoH20 have insisted in calling their systems "salt-free water softeners" even though they do not soften the water... until today.
You see, a few months ago, Sam Karge was named President of A.O. Smith, who owns AQUASANA. Now, I have known Sam Karge to be a high integrity, high caliber person for a long time. Sam is not a close friend, but I consider him "a friend." I wondered how he would respond to my accusations that Aquasana was being "deceptive" in calling their products "salt-free water softeners."
Fast forward to TODAY... and both Sam and I are at the Water Quality Association (WQA) Convention in Las Vegas. Of course, we ran into each other and the first thing out of Sam Karge's mouth was that Aquasana would no longer call their systems "salt-free water softeners." I was speechless. Yes, I knew that Sam was above reproach, but in one fell swoop, he cut-out all the false advertising Aquasana was involved in.
Sam knows that this is going to have an effect on Aquasana's sales and profits, so it was a tough decision, but maybe it wasn't tough for Sam. In fact, I don't think it was. A.O. Smith is a company of principle. Sam is a man of principle. In the end, the truth trumps everything.
Now, the only questions to be answered are whether other companies like Pelican (who is owned by Pentair) , NuvoH20, Lifesource and others, will continue to try and trick consumers, or whether they will do the right thing and stop calling their products "salt-free water softeners" when in fact, they do not soften the water.
Here's my question: Are you a company built on integrity or are you built on lies? Your response will speak loudly! Pelican, NuvoH20, Lifesource and any other company calling their product a "salt-free softener" which does not soften the water - Shame on you, if you do not follow Aquasana's lead!
I think that by now, they know I am not going away anytime soon.